WD-40

The story of WD40- starts in 1953 when a company, then called Rocket Chemical Company, started to develop a chemical formulation to be used in the aerospace industry . Working form a small lab in San Diego it took 40 attempts to come to the final result of a perfect water displacement formulation.

Convair , an aerospace contractor first used WD40- Multi-Use product to protect the outer skin of the Atlas Missile from rust and corrosion. A few years after the first industrial use, founder Norm Larsen experi- mented with putting WD40- Multi Use Product into aerosol cans reason there were many home usages for the product. In 1958 the product was introduced to consumers in San Diego through retail outlets.

In 1961 truck loads of WD40- Multi Use Product were shipped to the U.S. Gulf coast to help the victims of Hurricane Carla and was used to recondition flood and rain damaged vehicles and equipment. In 1969 the company was named after its only product WD 40 Company Inc . In 1993 WD40- Multi Use Product was found in 4 out 5 American households and used by 81 % professionals at work .

Since that time the brand has been growing steadily year after year and has become a real icon

The history between Gulf Mechanical and WD40- goes back more than 40 years . The product was introduced to Gulf Mechanical by Mr Geoff Dixon who was the regional WD40- representative. What start- ed with an import of a pallet , grew quickly to a few pallets and even-tually to a 20 foot container growing to what is now more than fifty foot containers per year .

Emphasizing sampling and maximum visibility of the brand created the bases of this unbelievable success story . Today the penetration of WD40- Multi Use product in the UAE per capita is even higher than in the USA which is an incredible achievement.

WD40- and Gulf Mechanical together with GDT are a real partnership, working hand in hand together and pushing the boundaries of commercial success further, year after year.